Demand Generation Agencies Marketing Budget Sales Management Trade Show 
Tiecas
APRIL 5, 2024
A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.
Oktopost
AUGUST 24, 2021
It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation.
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Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
The ABM Agency
JANUARY 15, 2021
For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients.
B2B Marketing Directions
JUNE 20, 2020
In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.
Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. Direct Marketing ).
Online Marketing Institute
NOVEMBER 1, 2010
2) Email, search marketing, and inside sales worked best for awareness and demand generation. Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. What does work? So what does all of this mean?
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