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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. NOTE: generic product, not our product.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Lisa Cramer. LisaJCramer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Lisa Cramer. LisaJCramer.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. The result was “ The Jenny Video.”

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. The result was “ The Jenny Video.”

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. The company built video into its event strategy to drive registrations, memorialize the experience of the event (on and off-stage) and host a post-event workshop to dive deeper into the most popular sessions. Best Integrated Video Marketing Campaign.