Customer Experience Matrix

JUNE 2, 2009

Social media is this month’s Trend of the Year. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Summary: marketing vendors offer several types of social media applications.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Web trend map. Blogging is hard work.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40