PureB2B
MARCH 31, 2022
Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.
B2B Marketing Directions
SEPTEMBER 26, 2021
As I wrote in a recent post , identifying all potential growth opportunities is far less likely to occur when marketing and other business leaders fail to take an expansive view of their market. And it's unlikely that typical demand generation programs will persuade them to change their position. In This Corner.
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Inbox Insight
APRIL 19, 2021
Customer profiles informed purely by your own first party data such as your CRM, can be restrictive. While they give you a strong indication of the types of accounts you currently adequately serve, they may not provide a true reflection of the most attractive (and obtainable) opportunities within your total addressable market (TAM).
Content4Demand
NOVEMBER 5, 2021
Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. How does the elimination of third-party cookies change the content marketing landscape? Intent helps define that granularity.
NetLine
DECEMBER 12, 2018
Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. That’s the kind of information that turns a TOFU lead into a BOFU lead, and one that sales can more confidently pursue.
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