article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Video on Websites the Right Way

Vidyard

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Where Can I Use Video on My Website?

article thumbnail

How to Use Video on Websites the Right Way

Vidyard

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Product and/or Service Page Videos 3.3 Where Can I Use Video on My Website?