Remove Demand Generation Agencies Remove Distribution Remove Jigsaw Remove Word of Mouth
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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

How well those jigsaw puzzles fit is basically why we were able to do it so quickly.” “When you use another DSP you don’t have very good control of how your ads get distributed across your accounts. ” Traditional demand generation vs. the ABM model. . “Mergers are hard. Old Fashioneds.

CPO 71
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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.