A Simple Technique for Reducing Bounces & Unsubscribes
The Point
APRIL 8, 2010
At our agency , when we send emails – for example, to blog subscribers – we include this “update profile option in two locations – one immediately under the body of the email (image at right), and another in the footer immediately under the unsubscribe link. That figure has almost certainly increased in the 8 years since.
Let's personalize your content