Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Startups Demand Allocation 130

SnapApp

AUGUST 1, 2017

So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Savvy marketers use demand gen to skip the growing pains. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Vidyard

DECEMBER 4, 2020

Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Promo Videos : If you’re creating a lead capture page focused on a content-based offer, a promo video would work beautifully. But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. Demand generation should be calculated to achieve these goals, by product and by region.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Vidyard

JULY 31, 2020

97% of marketers say video helps increase user understand of their product or service ( HubSpot ). Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). 72% of people would rather use video to learn about a product or service ( HubSpot ). But that’s not all it can do.

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171