Deliverability Organization Phishing Privacy Protection 
Martech
OCTOBER 30, 2023
One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Too many complaints will hurt your deliverability rate and sender reputation.
Litmus
FEBRUARY 7, 2023
But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. Keep the big picture in mind when organizing your data. There is a cost to getting BIMI set up. Is BIMI worth implementing? Why is personalization always a trend?
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