Deliverability, Jigsaw and Vendors

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. This guarantee may vary depending on the data elements and, as an example, it is common to guarantee a 95% deliverable rate on direct mail, but not email or contact name accuracy.

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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). .

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B2B Marketing Zone

B2B data decay and list rental – buyer beware!

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

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