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Building Demand: Email Marketing isn’t as Dead as They Say

LeanData

Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks.

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Does your brand need more than one ESP?

Litmus

These software companies may choose to use a more sophisticated ESP that can handle complex rules or has an API. It’s not surprising, then, that companies want to do what they can to ensure delivery rates and deliverability, especially on critical account-related transactional emails. Protecting transactional email IP address.

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How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. So we set up rules to move these replies into a subfolder to review later.

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How We Solved our Bounce Back Problem with Siftrock

SnapApp

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. So we set up rules to move these replies into a subfolder to review later.

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16 marketing automation platforms your organization should consider

Martech

Inbox Monitoring helps clients ensure maximum deliverability to Inboxes across providers and, thus, engagement. Act-On also says its customers enjoy the best email deliverability rates in the industry. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Dotdigital. Target customers. Product overview.