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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.