The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

B2B Marketing Analytics

JUNE 28, 2020

Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). MQLs to SALs (Sales Accepted Leads). How many MQLs are needed to generate a new opportunity?

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). MQLs to SALs (Sales Accepted Leads). How many MQLs are needed to generate a new opportunity?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Demand Waterfall conversions generally track 5 KPIs with some degrees of variations depending on the demand funnel definitions within an organization: Leads to MQLs (Marketing Qualified Leads). MQLs to SALs (Sales Accepted Leads). How many MQLs are needed to generate a new opportunity?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Digital B2B Marketing

JUNE 7, 2012

Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here? You definitely already knew that one. MAP : Marketing Automation Platform. A technology approach to automating elements of marketing communication, lead scoring and lead distribution. Salesforce.com.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Full Circle Insights

JULY 12, 2021

Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. Top 10 Signs You Have A Marketing Data Problem. Top 5 Reports Finance Wants from Marketing.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Spice Up Your Marketing Funnel. Top 5 Reports Finance Wants from Marketing. Measuring Inbound Marketing.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52