How to take a contacts-only approach to CRM
Capstone Insights
MARCH 13, 2018
By that, I mean that the “leads” object in your CRM is by definition the only way in which new individuals can be passed into your CRM by way of integration. Now, if only other marketing automation platforms (and other Martech vendors in general) took note…. For the vast majority of you this is your reality, so carry on!
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