SmartBug Media
APRIL 17, 2020
De-duplicate your leads. If the same person is recorded in your CRM multiple times, Marketo will score those records separately. Website Personalization. You can then target different web audience segments with different web campaigns. If you haven’t already, start with that analysis.
Heinz Marketing
AUGUST 5, 2021
Deliver relevant experiences with website personalization to increase engagement and interaction. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Is more expensive than alternative solutions.
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