Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Which of the duplicate CRM records does the marketing automation platform update? Data management. Choreograph Sales.
Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update? This impacts productivity.
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Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update? This impacts productivity.
Televerde
SEPTEMBER 11, 2019
According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. A successful data strategy consists of de-duplication, cleansing, and appending. Have a clear marketing strategy.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.
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