article thumbnail

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

63pp MQL quality. 70% 4Q21 MQLs YoY. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. And why G2?

article thumbnail

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

article thumbnail

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.