Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.
Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.
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Only B2B
NOVEMBER 28, 2019
Numerous demand generation marketers are using a combination of paid and owned efforts on online and offline channels for generating and nurturing their leads. This is where your demand generation can mostly go wrong: the lack of oversight done by B2B marketers at the top of their marketing funnel.
Albacross
FEBRUARY 10, 2020
For a long time, inbound traffic was the cornerstone of lead generation at Albacross. This was the perfect complement to our low touch pricing model, where leads could sign up for a trial directly on the website without having to talk to a sales rep. We were getting new sign ups every day.
Televerde
FEBRUARY 20, 2020
A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.
Televerde
SEPTEMBER 11, 2019
A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.
Only B2B
NOVEMBER 28, 2019
A lot of demand generation marketers are using a combination of paid and owned efforts on both digital and non-digital channels for generating and nurturing their leads. This is where your demand generation can mostly go wrong: the lack of oversight done by B2B marketers at the top of their marketing funnel.
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