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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? Facebook Twitter LinkedIn. This impacts productivity.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? Facebook Twitter LinkedIn. This impacts productivity.

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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

In essence, digital marketing is a lot of work, as is demand generation and working with sales. Demand Generation. Communicate with sales the types of content or email that are sent to existing customers so they can avoid duplication. Demand Generation. Let’s discuss how to support sales from different roles.

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How to recover from the ravages of Google Penguin and Panda

Biznology

It’s algorithm is quickly becoming a de facto web content Turing test. With Panda and Penguin, Google can now tell whether online content has gravitas: mass, momentum It understands what true organic content looks like, feels like, sounds like, if you will, on the web. How it moves through cyberspace.