SalesIntel

AUGUST 13, 2021

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. This alone has the potential to sway the purchasing decision in favor of the vendor. This is a major issue because 30% of data decays each year.

De-duping 52

De-duping Tools Work Management Marketing Management 52

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Martech

SEPTEMBER 10, 2021

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. Segmentation : Once you have unified profiles of all your prospects and customers, you can then segment them based on different attributes.

Digital Asset Management 94

Digital Asset Management De-duping Enterprise Management Personalization 94

Zoominfo

APRIL 23, 2020

Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Consistent, accurate data can be segmented to a level of detail that allows you to create a specific, personalized message – for prospects who can make purchase decisions. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Datafusion Solutions

AUGUST 21, 2020

In the present era, technology is the fuel for businesses, as an acknowledgement of this data-driven trend, the technographic attempt at segmenting technology, at a granular level, on various parameters. B2B marketers, especially, use firmographic data to segment organizations into categories.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Adobe Experience Cloud Blog

MARCH 26, 2015

In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Luckily, today’s vendors can help you manage the content marketing process from end-to-end.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48