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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Learn More.

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Opportunity outweighs limitations.

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article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Opportunity outweighs limitations.

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How to Find & Fix Duplicate Content on Your Website

seo.co

In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. Today, if you’re caught using duplicate content, your domain authority could suffer and your keyword rankings could drop.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

The idea is that you’ll practice classic one-to-one ABM with these accounts, with deep research into their needs, and custom resources and events created just for them. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Once you have your list, you’ll want to split into three parts: Tier 1.