Advances in Advertising Attribution: What You Need to Know
Digilant
NOVEMBER 5, 2019
However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . Learn More.
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