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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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Lead Optimization: 10 audience questions answered

markempa

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources.

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

Feel free to share it in blog posts, presentation slide decks, reports, or any other vehicle where you would find it helpful. I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. Marketing Automation & Campaign/Lead Management (161). Content Marketing (160).