Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Data Quality Vs. Quantity.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

Find expansion opportunities by monitoring intent and engagement by product line. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more. Pros: Helps establish an accountable, data-driven ABM approach.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

DiscoverOrg

MAY 7, 2019

They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads. It’s a vicious cycle that never moves beyond cleaning up bad data. Data quality vs. quantity. A data-based Ideal Customer Profile. Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. Account-Based Marketing (ABM)—a product of this change—is one of the hottest strategies that the fastest-growing companies are leveraging. Intent data. Engagement data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. Intent data. Engagement data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52