Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. Bulk Rental/Co-Branded. Bulk rental and co-branded emails are variations on list rental.
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