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Advances in Advertising Attribution: What You Need to Know

Digilant

Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Guest Author: Wes Farris, Product Strategy. Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer.