Remove De-duping Remove Document Remove Lead Management Remove Software
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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. ” What is a persona? Do you see any patterns?

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

The big enterprise software firms — Adobe, Google, IBM, Microsoft, Oracle, Salesforce, SAP — have the most instances of their logo on the page, but there are others too. I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. Marketing Automation & Campaign/Lead Management (161).