Best Practices for Marketing Automation from 11 Experts
Adobe Experience Cloud Blog
MARCH 20, 2013
This is likely the most single biggest differentiator we see in companies that are successful with marketing automation. They’ve taken the time to map out the lead management flow , captured all the trigger points that affect lead routing, and have one process for all leads that is used by everybody. Josh Hill, VP of Marketing, Alacra.
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