Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Automation: an understanding of CRM and marketing automation applications are critical.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. When and how did marketing influence leads throughout the buying cycle? You designate your own interesting moments within your marketing automation platform.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? Sloppy databases are a waste of time. Data is what data does.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work. Diversify your vendors. Intent data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work. Diversify your vendors – You want more than one.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52