Datafusion Solutions

AUGUST 21, 2020

With technographic data, companies can understand the company’s technology stack and their intention to purchase any technological solutions in the future. It also maintains a record of the total number of products or services that they own. This is an incredibly cost-effective way to accelerate your demand generation.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. If they are, then intent data will let you know that now is a good time to reach out to them. It involves working with freelancers (generally overseas). Step #3: Measure your account coverage.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. If they are, then intent data will let you know that now is a good time to reach out to them. This is when accounts start playing on your home turf. Step #2: Identify and tier your target accounts.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52