article thumbnail

Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Obtaining the right database is a whole different beast. How Does it Work With PPC?

article thumbnail

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

And not that useful either, because while they can see who the right contacts are they are no more reachable than they are in ZoomInfo or any other public directory. Somebody who has probably had a great time at college using Facebook and finds the features on LinkedIn to be relatively primitive and well, kind of boring. POPULAR TAGS.

Linkedin 100