article thumbnail

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Humans of Marketing: Dan Brackett

Conductor

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. I also keep up with those things on Twitter. I don’t use Twitter for much else beyond industry-related stuff, motorcycles, and Ohio State football.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.) Unfortunately, it is still most often a combination of these providers that offers the best solution for inquiry management, ie.,