Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Directive Agency

MARCH 27, 2017

This book helps marketer’s tweak and sharpen their marketing skills, ensuring that modern business is always done right. Likeable Social Media by Dave Kerpen. Jab, Jab, Jab, Right Hook : How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk. UnMarketing: Stop Marketing. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2009

Inbound Marketing is a collection of all the techniques marketers should use to get found in search engines, blogs and social media, and be more like the electric or fuel cell car and get a radically different ROI, not just a slight gain. Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Yahoos New HomePage Integrates Applications --and Dabbles with Social Yahoo! Has The Right Mobile Priorities Social Marketing: Earned Media to the Max Online Video Contests Can Help Marketers Listen To And Energize Their Customers Interactive Marketing Nears $55 Billion; Advertising Overall Declines New Limits for Text Messaging?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40