Convince & Convert
SEPTEMBER 14, 2010
Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Is anyone looking disengagement as an opportunity or is it all about simple projected segmentation?
Convince & Convert
APRIL 28, 2010
Segment by Age The average age of Mass Influencers are between 32 and 38 years old (younger than the average online American, at 44). Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S.
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SmartBug Media
JUNE 9, 2021
Target segments or lists to improve message open and conversion rates by sending your message to a laser-focused audience. Streamline the handoff from marketing to sales and service teams by providing relevant information for all teams in your organization.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Heinz Marketing
FEBRUARY 8, 2021
If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you can do that in account-based ways. Matt: Yeah.
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