PureB2B

MAY 30, 2022

Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. McDonald’s phrase “Fries with that?”

Tactics 120

Tactics Work Management B2B Marketing Marketing Management 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. the brain”), database (“marketing system of record”) and analytics.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

Average price and client size have also increased steadily, although the focus has remained on mid-size rather than enterprise clients. But it doesn’t really matter, because MarketingPilot is now positioned as an integrated marketing management product. But even MarketingPilot isn’t all things to all people (yet).

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. Three key ones that we look at: profile match, engagement level, and buying cycle position.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40