Biznology

JUNE 29, 2017

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Channel usage. Product usage.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

The Point

FEBRUARY 18, 2014

As a vendor of CRM solutions (to use that same example), when a prospect determines that he/she has a need for CRM, you want your marketing message to be in a place, at that very moment, that makes your company part of the conversation. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Clean up your database.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100