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Database Marketing

Marketing Plans

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5 Ways To Incorporate Direct Mail Into Your Marketing Mix

The Point

AUGUST 17, 2010

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. The results may surprise you.

Marketing Mix

Marketing Mix Planning Lead Nurturing Demand Generation

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

This is unusual among consumer marketing automation vendors. Entiera Insight includes modules for campaign management, predictive modeling, marketing planning, reporting, and database management. Thus, Entiera offers all five elements of my consumer marketing automation template.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

Entiera Offers Consumer Marketing Automation Software as a Service

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