How the Answer to One Question Can Tell You How to Market Your Technology
The Point
FEBRUARY 18, 2014
As a vendor of CRM solutions (to use that same example), when a prospect determines that he/she has a need for CRM, you want your marketing message to be in a place, at that very moment, that makes your company part of the conversation. And does your demand generation strategy align with the type of product you’re selling?
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