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B2B prospecting data just keeps getting better

Biznology

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it. For more on vendor classifications, see my list of demand generation vendors from last November.)