Database Marketing Linkedin Profiling Salesforce.com 
Biznology
NOVEMBER 27, 2013
Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Links to LinkedIn profiles of company managers (Stirista). Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account. Company SWOT analysis (OneSource).
Customer Experience Matrix
JANUARY 31, 2010
Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.
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