Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Martech

SEPTEMBER 29, 2023

A new secret weapon for lead qualification, too. Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. Also works for editing podcasts, and includes screen recording, clip creation and transcription.

Marketing Automation Services 91

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 91

Heinz Marketing

FEBRUARY 8, 2021

And so, you end up having this world where we were doing traditional demand gen, which was great, because we only called people who had high scores and we thought really actually were ready to be called. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93