Database Marketing Lead Nurturing Manticore Software 
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Synchronizing prospect and opportunity databases is key.
Online Marketing Institute
JULY 31, 2009
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. We marketers are good at creating campaigns. Here’s the problem.
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