article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Only the most relevant contacts (depending on who you sell or market to) from the company location where the search originated get passed along with duplicates automatically removed. This wouldn't be possible without target audience scoring, multiple data partnerships, and CRM integration.

article thumbnail

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering.