Database Marketing Forrester Peer-to-peer Tips 
Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have age in your database, isolate customers that are approximately 25-44 years of age – old enough to have developed influence among their peers, but young enough to be facile with emerging ways of sharing those insights.
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