Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

Marketing Automation Services 96

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 96

Only B2B

AUGUST 21, 2023

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. Research by Forrester indicates that companies that excel at lead nurturing generate 50% more sales qualified leads at a 33% lower cost. According to Epsilon, personalized emails deliver six times higher transaction rates.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62