PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Eloqua and Silverpop are the obvious candidates. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Social Media Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

PureB2B

MAY 30, 2022

Tracking your B2B sales prospects through the buyer’s journey will help you decide when a prospect is most likely to purchase. Using marketing automation technologies such as Eloqua, Marketo, or Pardot makes it easier to track client data, nurture leads through the pipeline, and maximize revenue.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. We can broaden our available market." Emphasis on "dynamic."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40