Database Marketing Effectiveness LEADSExplorer Online Lead Generation 
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Reverse IP look up appears to be the new thing here. Among other stuff. I have checked out Hubspot and LeadLander.
Online Marketing Institute
MARCH 13, 2011
There are a few very useful applications which not only allow you to track the volume of visitors and their content viewing patterns but also go a step further to help you identify which company those visitors came from which effectively capture potential leads from a simple visit and not necessarily a form fill.
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