Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
Synchronizing prospect and opportunity databases is key. The data has to flow back and forth and not dirty up the pipeline with raw leads. The problem with outbound marketing is that it relies on interruption, and people are now using more and more tools to block these channels (like caller ID and email spam blocking software).
40 
Let's personalize your content