Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Thus began a career combining marketing and technology for B2B businesses like Ziff Davis and IBM. One constant in Ruth’s career: teaching.

Work Management 76

Work Management Marketing Management Database Marketing Lead Gen 76

Convince & Convert

SEPTEMBER 14, 2010

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. Our job is to educate a marketplace to be objective driven.’What iLinc is a vendor and partner of my company’s. At the end of the day however, does it matter?

Social Media 123

Social Media Work Management Marketing Management Media 123

The Point

FEBRUARY 18, 2014

I’ll explain: For a company selling a commodity-type product, or close to it, there’s little need to educate the market on why a particular company needs that product. People know when they need it; they just need to decide which vendor to do business with. Where does your product fit on the spectrum?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. You don’t dig through your junk email folder to find that email some vendor sent you weeks ago. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Lead Liaison

APRIL 15, 2016

Companies that are not large enterprises have been underserved in recent years and large enterprises have been forced to work with marketing automation providers that don’t offer smaller, more palatable offerings to whet their appetite. About Lead Liaison.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

4) Rescore contacts place in nurturing, education, or development campaigns. I am still advising a numeric scheme, not because it indicates which leads are ready for sales but which would benefit from additional nurturing/education and which may simply be worth filing away.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40