Now, Go and Do: Create standardized, well-understood metrics for your organization
markempa
JULY 28, 2014
The beta test converted at 8%, the rollout at 5%, and when a new analyst came in to parse the same data set without any documentation on how the 5% figure was determined, the conversion rate dropped to 2%. Ellen’s current title is Global Marketing Ops Training Manager, and both Stephanie and Jordan have moved on to other opportunities.
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