The Point

NOVEMBER 24, 2009

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event. When are Webinars a fit?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Lead farming? Direct marketing lists? In my view, the foundation of an ideal solution hinges on bi-directional information flow between the Marketing process and the Sales process.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40